World-famous for its racetrack and located on Lake Seneca, Watkins Glen sustains a commercial real estate environment driven by tourism, hospitality, wine, and outdoor recreation services. Village planners have enacted mixed‑use infill zoning and façade rebate programs to entice gastronomic, lodging, and artisan-retail development along Franklin St and Lakefront. A newly enhanced municipal microbrewery/distillery overlay supports downtown adaptive reuse. Seasonal workforce challenges are being addressed with employer-assisted housing near the track. Regional IDA efforts and water-treatment upgrades support future modal infrastructure like EV/refuel stations and niche retail ready to serve track and trail visitors.